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Multimedia: Making It Work, Ninth Edition, by Tay Vaughan
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The Most Complete, Up-to-Date Multimedia Guide
Thoroughly updated to cover the latest technologies, including mobile multimedia, this full-color resource prepares you for a successful multimedia career by teaching you the fundamental concepts and required skills. Multimedia: Making It Work, Ninth Edition explains how to integrate text, images, sound, animation, and video into compelling projects. Multimedia project planning, costs, design, production, talent acquisition, testing, and delivery are also discussed. Chapter-ending quizzes reinforce key concepts and hands-on lab projects allow you to apply your new skills.
Learn how to:
- Master the essential elements of multimedia, including text, images, sound, animation, and video
- Incorporate bitmap, vector, and 3-D images
- Record and edit digital audio and use MIDI
- Create computer-generated animations
- Shoot and edit digital video
- Select the best hardware, software, and authoring tools for your project
- Determine the scope and cost of a multimedia project n Design, produce, and test your project
- Acquire the best content and talent for your budget
- Design dynamic Web content
- Create apps for mobile devices, including tablets, readers, and smartphones
- Deliver multimedia over the Internet, in an app store, and on CD-ROM and DVD
Each chapter includes:
- Learning objectives
- Full-color illustrations and screenshots
- Helpful notes, tips, and warnings
- Chapter summaries and key term lists
- End-of-chapter quizzes and lab projects
- Sales Rank: #495206 in Books
- Published on: 2014-05-27
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .90" w x 8.30" l, 2.20 pounds
- Binding: Paperback
- 504 pages
About the Author
Tay Vaughan is a widely known multimedia authority who has lectured and taught around the world. He has developed and produced projects for clients including Apple, Microsoft, Kodak, Lotus (IBM), Northern Telecom, Novell, Sun (Oracle), and Varian. Tay is president of Timestream, a multiformat design and publishing company.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
This book is great!
8 of 8 people found the following review helpful.
Excellent introduction
By Amazon Customer
This book presents a broad overview of the field of multimedia production. The book describes the field at large, explaining the concepts, rather than focusing on minute details of using particular software packages. Separate chapters are devoted to the multimedia "building blocks", text, sound, images, and video, and the various special characteristics of these media (such as formats and how compression techniques work). A typology of multimedia authoring software is developed, and brief descriptions of individual authoring packages are provided to exemplify each type. The accompanying CD-ROM contains evaluation copies of many of the packages mentioned (such as Macromedia Director, Adobe Freehand, and SoundEdit) for further exploration by the reader. The book also provides extensive coverage of the multimedia development process, from the roles of the members of a multimedia development team, to planning, costing, producing, testing, and delivering products. I have found the book to be quite successful as a textbook for introduction to multimedia courses. It would also be useful for anyone who would like to understand what the multimedia business is all about.
2 of 2 people found the following review helpful.
Getting dated
By Alonzo Hosford
This has been one of the leading books for the field. Most useful in a advanced HS or College course.
However the material is becoming dated. Needs a newer focus on the new interactive media environment that integrates internet applications rather than thinking of the "web" and "multimedia" as two areas. They have merged!
The book publisher and author needs to study the fields using multimedia such as advertising and the ad agencies, marketing agencies, entertainment agencies, eLearning companies and functions, entire web sites based on interactive multimedia in large companies and so on.
Still has value but will need a lot of field experience to sift through what is current and what is just old history.
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